Why Is Disinformation So Hard to Debunk?
Disinformation is particularly dangerous because the falsehoods are often very sticky, meaning they stay in our memories. The module covers the psychology behind what makes disinformation sticky.
Between a Rock and a Hard Place
In this module, we cover some of the concepts that explain why disinformation sticks in our memories. Those concepts include the illusory truth effort, continued influence effect, confirmation bias and backfire effects.
01 Misinformation vs. Disinformation.
Explore the difference between misinformation, disinformation and fake news.
02 Why Disinformation is So Hard to Debunk.
Disinformation is particularly dangerous because the falsehoods are often very sticky, meaning they stay in our memories. The module covers the psychology behind what makes disinformation sticky.
03 Narratives and Framing.
As communicators, we can’t effectively combat disinformation without examining the larger communication ecosystem within which it thrives.
04 Harmful Techniques and Rhetorical Strategies.
Disinformation is spread through a variety of techniques to manipulate journalists, social media algorithms and users alike into amplifying it. This module details a few techniques that we as communicators should be aware of so we can prevent that amplification and also discredit the techniques when we see them used.
05 The Role of Social Media.
Disinformation agents create emotional content meant to provoke people to click, share, comment or retweet it. Unfortunately, social media platforms’ business models are based on algorithmic promotion of content for engagement and optimization of ads.
06 Recognizing our Role.
We all play a role in spreading disinformation online and offline, so we all need to learn how to recognize it and prevent its amplification.
07 The Role of the News Media.
The media plays an incredibly important role in society, and their job is not easy. But they also play a role in amplifying disinformation and the harmful narratives that prop it up.
08 Start your Comms Strategy.
Just Truth covers a lot of important background information that will inform an effective communication strategy against disinformation. Now let’s talk about what we as communicators and nonprofit practitioners can do to address disinformation.
