Why Is Disinformation So Hard to Debunk?

Disinformation is particularly dangerous because the falsehoods are often very sticky, meaning they stay in our memories. The module covers the psychology behind what makes disinformation sticky.

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Between a Rock and a Hard Place

In this module, we cover some of the concepts that explain why disinformation sticks in our memories. Those concepts include the illusory truth effort, continued influence effect, confirmation bias and backfire effects.