The Role of Social Media

Disinformation agents create emotional content meant to provoke people to click, share, comment or retweet it. Unfortunately, social media platforms’ business models are based on algorithmic promotion of content for engagement and optimization of ads.

Your Profile
Current Status
Not Enrolled
Get Started

“When you prioritize for engagement, you’re not prioritizing for truth.”

Researchers are doing a lot of interesting work around the role that social media plays in the disinformation landscape. Because this tool is for communicators, it is specifically focused on a few aspects that are important for communicators to understand, both to see how your role could actually cause disinformation to spread and also because your communication strategy may include platform accountability advocacy. This should not be considered a complete synthesis of the vast research landscape. This tool includes additional studies in the Resources section if you want to learn more.